Search Engine Optimization

How Google Measures PageRank
There are 2 major factors that will influence the ways that Google and other search engines will rank your webiste:

1. Keyword Optimization
2. Link Popularity

Link Popularity
As competition in the search engine market increases with the increasing popularity of the Internet, Google is constantly looking for innovative ways to serve quality links to visitors. You can improve your site ranking by building links with websites that are related to your site or sites that share related content and a good page rank.

How Google Measures Page Rank 1. What is Google PageRank?
Google’s “PageRank” is the #1 criterion for calculating the relevancy of any web page in relation to the specified search term. By downloading the google toolbar at http://toolbar.google.com you can view the ranking of any page that is listed on Google. If you have a 0/10 ranking, then you probably are not even listed on Google. You want to have as high of a ranking as possible.

Google’s complex, automated methods make human tampering with our results extremely difficult. [Google Website]

2. How Does Google Measure PageRank?
Essentially, The PageRank of a web page is calculated as a sum of the PageRanks of all pages linking to it (its incoming links), divided by the number of links on each of those pages (its outgoing links). Simply Put:

1. Number of Incoming Links. Obviously the more of these, the better, but also no incoming link can have a negative effect on the PageRank of the page it points at. At worst, it can simply have no effect at all.
HAVE MANY SITES LINK TO YOUR WEBSITE

2. Number of Outgoing Links on the page that point to your page. The fewer of these, the better. It means given two pages of equal PageRank linking to you, one with 5 outgoing links and the other with 10, you will get twice the increase in PageRank from the page with only 5 outgoing links.
HAVE MANY SITES LINK EXCLUSIVELY TO YOUR WEBSITE

3. Quality of Inbound Links. Another aspect of this system is that inbound links from ‘significant’ sites will theoretically give you more of a boost than inbound links from ‘insignificant’ sites. It’s hard to ascertain what constitutes ‘significant’, but the primary factor seems to be how many web sites are linking to the web site that is linking to you.
HAVE MANY SITES WITH A HIGH PAGERANK LINK EXCLUSIVELY TO YOUR WEBSITE

4. Relevancy of Inbound Links. Lastly, inbound links from sites that contains similar content to yours will give you an even bigger boost. It’s a huge issue with Google. We can only guess as to how the specific search engines actually implement this concept. This is one of their secrets.
HAVE MANY SIMILAR SITES WITH A HIGH PAGERANK LINK EXCLUSIVELY TO YOUR WEBSITE

3. Checking Inbound Link Popularity
Google provides a special toolbar to measure the page rank of a visited page. In the toolbar a green line indicating the rank of the page within 1 to 10 shows the page importance. One can check the number of links pointing to a website (link popularity) by querying Google with the search keywords link:http://webhosting-pages.com.